This has to be one of the most popular true-to-life baitfish colour schemes.

another popular colour for the tropics.

a popular deep water jig colour that is proving itself equally deadly on the surface!

Hot Pink - Barbie? Another hi viz lure really popular in the tropics.

every predator eats squid!

fishing in low light? This is the colour for you! Hi viz chartreuse with a highly luminous belly makes this lure really stand out during early morning and late evening bite time.

another popular baitfish colour!

this is the most popular colour scheme, a juvenile Kahawai. NZ's favourite sportfish and prey to Marlin and Kingfish. This colour has proven very popular around the world too!